We Don’t Sell Houses; We Sell Services – Finding Your Unique Selling Proposition

But real estate agents have been able to ignore it. They simply work with buyers. After all, buyers are buying houses not services.

Now the game has changed.

Now agents sell their services to buyers also. This means an agent must be able to answer the question, “Why should I pay you?”

There’s a great answer, but it’s different for each person. How do you find yours? That’s way we created “We Don’t Sell Houses; We Sell Services – Finding Your Unique Selling Proposition”

This course is for agents who…

• Know how valuable their services are but struggle articulating it.
• Struggle with differentiating themselves from the competition.
• Want to easily describe the value of their business.
• Crave feeling confident when describing compensation.

You will walk away with…

• Identifying the common denominators of your best client.
• Discovering the magic of your business in a 3-step process.
• A Unique Selling Proposition that describes you, your business, and why people should work with you.

Working through this process can change the way you think and talk about your business and put you in the position to answer, “Why should I work with you?”